by Dr. Manuel Tejeda | May 24, 2025 | Uncategorized
As the travel and tourism business changes, it’s essential to update your marketing approach to incorporate an audience you might not have thought about before. Hispanic travelers are the largest minority group in the U.S. and are a mostly untapped niche market...
by Dr. Manuel Tejeda | May 24, 2025 | Hispanic Market & Social Media
There are about 60 million Latinos or Hispanics in the United States, and the number is still rising. Their combined purchasing power is expected to exceed $3 trillion by 2050. And it might keep going up. If you are not targeting the Latino population with your...
by Dr. Manuel Tejeda | Jan 24, 2024 | Marketing Strategies & Campaigns
The Hispanic or Latino market in the United States represents a vibrant and diverse community with unique cultural nuances and taboos. To successfully reach and engage with this audience, marketers must embrace an understanding of their values, customs, and...
by Dr. Manuel Tejeda | Jan 21, 2024 | Diversity & Inclusion, Market Trends & Insights, Marketing Strategies & Campaigns
A Rich Diversity As the cultural fabric of the United States continues to evolve, it is essential for businesses to understand and appreciate the rich diversity within the Hispanic community. Each Hispanic subgroup offers a unique perspective that can significantly...
by Dr. Manuel Tejeda | Jan 20, 2024 | Language & Communication
In a nation as diverse as the United States, connecting with different cultural groups is a matter of courtesy and vital for business success. When it comes to the Hispanic or Latino market, understanding the importance of multilingual customer service goes beyond...
